Odd billboard on Post and 52 (2020) is a 54 framed prints, 5x7 inches each, presents a repeated image of a billboard that I advertised in New Palestine, Indiana in March 2019. Each frame contains a different comment by a community member from the town accompanied with the same image. The billboard image was taken by a local person and found in the same thread.

In an alternative way to engage a community and open a space for questions, the billboard contained three sentences written in white over black. The main sentence is a quoted caption taken from an archival image found in the museum of New Palestine, Indiana, says: Notice on the top picture the name of the town was once Palestine. A translation in Arabic below, and third line says: I - heart symbol - New Palestine, OH. as a signature to show love to Ohio from Indiana, while offering up this aesthetic advertisement, speculation and communication within the view of another New Palestine. 

In an article written by a local journalist in Indiana after an interview I had over the phone with a reporter from the town, I was able to allay the local concern and confusion regarding the public intervention. The community's very real feedback and debates on the social networking service Nextdoor was shared with me by one of its members and sparked the curiosity of the local journalist. 


Using Format