As a group of students, activists, artists, and scholars working through the lens of Branding Conflict, we are building a multilingual lexicon representing how war globalises violent language and the widespread prearticulation of genocide.

Based on I Yawn Because You Yawn, audience intervenes the yoga installation: “Staatsräson” (Reason of State, term submitted by artist Amanda Assaley) to contribute and index words, terms, concepts, a glossary of dehumanization that kills Palestinians and SWANA affiliates. 

Our goal is to create didactic and artistic media in the form of infographics and data visualizations to include in curriculum, exhibitions, libraries, and multimedia platforms. We seek your contributions to generate this list of terms and invite you to fill out the following form: or via

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